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6 steps to turn your ideas into successful business

08 September 2024

Every successful business starts with a simple idea. However, transforming that idea into a profitable venture requires a blend of creativity, strategy, and meticulous planning. This guide is designed to walk you through the essential steps of starting a setup from scratch, focusing on finances, marketing, and processes. I hope it encourages you to take the leap but from an informed and planned starting block.

Best networking advice for startup business owners

08 September 2024

When I was first asked to attend a networking event, the mere thought of it filled me with dread. The idea of walking into a room full of strangers and striking up conversations was daunting. However, over time, I realised that avoiding networking opportunities was holding me back. So, I decided to step out of my comfort zone and challenge myself by speaking to as many people as possible at every event I attended.

Healthy habits to help you achieve success in business

08 September 2024

Creating healthy habits for sustained success is a lifestyle change that I have found to be advantageous in my career. The time it takes for something to become a habit can vary greatly depending on various factors, including the individual and the complexity of the habit of course. Did you know that popular opinion is that it takes 21 days to form a habit? But research indicates that it can actually take anywhere from 18 to 254 days, with an average of 66 days. So, for a business owner, healthy habits for success can be achieved in a relatively short amount of time with the right motivation. Here are some of the habits I’ve created for myself over the years. I hope you can apply them successfully to your lifestyle too.

How are we influenced by the people we spend time with in business?

08 September 2024

The people we surround ourselves with wield a profound influence on our success, behaviour, and mindset. It’s often referred to as the social proximity effect. I’ve observed this phenomenon time and again. Whether it’s through collaboration with colleagues, interactions with clients, or networking with industry peers, the company we keep can shape our professional lives in numerous ways. Let’s take a look into how these influences manifest and what it means for your career.

7 ways to work brand identity into your company’s marketing strategy

07 September 2024

Branding and marketing are major components of any company. However, many people often confuse the two terms and fail to understand their unique roles and benefits. So, how do we effectively use branding in marketing? And what exactly is the difference between marketing and branding?